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Dozier, J.W., Jr. (2005). Nastrygrams: Don't let a "legal letter" ruin your day. Practical Ecommerce, page 21, November 2005.

An important question to ask about the DirectBuy threat letter (written by attorney Donald Morris of Dozier Internet Law) is this: is it serious. Is DirectBuy perhaps pulling our leg? Is Dozier Internet Law misuing cease-and-desist letters to have a chuckle?

Here to answer the question: John Dozier, President of Dozier Internet Law, P.C. John gives several criteria to help determine whether that or not you should "ignore the notice":

• First, take a took at who wrote the letter
  Conclusion: the DirectBuy threat letter is written by a law firm that does not emphasize American law. As most readers of this blog are Americans, Dozier's letters are quite possibly irrelevent.



• Second, review the content of the demand letter in detail
  Does it have attachments and details showing significant effort invested in composing the letter and evaluating the merits of the claim being asserted?
  
  Conclusion: No. Dozier Internet Law uses a standard template to generate cease-and-desist letters.



• Third, who is complaining about your conduct
  Be particularly careful in dealing with any communications from competitors because this seems to be the most likely source of aggressive litigation
  
  Conclusion, DirectBuy is suing a consumer information site, and not a competitor.



• Fourth, if you have not made much money from the alleged misconduct, it is less likely to become a real issue than if you have been making a lot of money.
  If the use of such intellectual property was highly profitable, beware and be prepared because you are more likely to get sued.
  
  The individual DirectBuy is suing a blogger who operates on a shoe-string, a "highly profitable" operation is unlikely.